Written by the Motus team — we build Motus, so read it knowing that. We have tried to be straight about where TrueCoach is genuinely the better choice, including on price. Pricing and features checked 2026-09-22; both platforms change these without much notice, so verify anything that matters to your decision at TrueCoach’s own site before you buy.
TrueCoach is an established program-delivery platform: you build workouts, assign them to clients, message them, and track compliance, at a known price with a free trial. Motus is a newer, smaller coaching platform where you set your methodology once and every client's program is generated from it and adjusted to how that client is actually training, with nutrition logging in the same app and client billing built in. It is early and small, and at small roster sizes it is not the cheaper option. Setting up is self-serve — there is no application — though your public coach page only opens once Stripe has verified you. If you want a proven, affordable tool for delivering workouts you write yourself, TrueCoach is the safer choice. If you want the week-to-week programming generated for you and you're comfortable being early on a small platform, Motus is built for that.
Be clear about why you are leaving, because it decides the answer. If TrueCoach is too expensive for your roster size, Motus is not your answer — at 20 clients TrueCoach's Standard plan is $57.99/mo, while Motus is $149/mo plus 15% of what you collect through it, so we are more expensive, not less. Motus is worth a look for one reason: you are spending your evenings writing and re-writing programs by hand, and you want that generated and progressed for you from your own methodology, with nutrition and client billing in the same product rather than extra subscriptions. That is the trade — you pay more and you join something small and early, in exchange for not being the one building every block. If your issue with TrueCoach is price, stay. If it is hours, keep reading — but read the switching section below first, because moving a roster across is manual today.
| Motus | TrueCoach | |
|---|---|---|
| Best for | Coaches who want each client’s program generated from their own methodology and adjusted automatically, with nutrition and billing in the same product, and who are comfortable on an early platform | Coaches who want a proven, affordable tool to build and deliver their own programs and track client compliance |
| Starting price | Studio: $149/month plus a 15% platform fee on client payments processed through Motus — both, not the greater of the two. Unlimited clients. Studio is the only plan. No free trial. | Starter $26.34/mo (up to 5 active clients), Standard $57.99/mo (up to 20, marked "most popular"), Pro $136.99/mo (up to 50). Annual billing gives 1–2 months free. 14-day free trial, no credit card required. As of September 2026, per their pricing page. |
| Who writes the program | You set the methodology (training emphasis, intensity split, deload rhythm) and can change it in plain language; Motus generates every client’s program from it and adapts it to their logging and recovery. On 1:1 clients you can also edit the program by hand. | You do — you build every program or reuse your own templates; TrueCoach is the delivery and tracking layer around it. Its pricing page lists no AI programming feature. |
| Nutrition | Built in — clients log meals by photo or barcode with AI macro estimates, in the same app as training. | Not part of TrueCoach's core product. |
| Client payments | Built in via Stripe; clients pay you on your coach page. The platform fee applies only to payments processed through Motus. Minimum client prices apply (see pricing below). | TrueCoach lists free automated payments powered by Stripe on every plan, with no transaction fee mentioned on its pricing page. |
| Your brand | A public coach page with your logo; clients see your name and methodology inside the Motus app. No App Store app under your own name. | Check TrueCoach directly for its current branding options. |
| Free trial | No — setup is self-serve, but there is no trial on the coach side. | Yes — 14 days, no credit card. |
| Platform maturity | Early — small team, few coaches on the platform today. | Mature — established, broad market, proven at scale. |
A coach who builds their own programs and needs a reliable, affordable delivery-and-tracking tool — especially anyone with a small-to-mid roster, where TrueCoach’s flat monthly pricing beats a subscription plus a percentage of revenue. If you already have a programming system that works and just need software around it, this is the safer, more proven pick.
A coach whose bottleneck is programming time — who wants each client's week generated from their own methodology rather than hand-built, wants nutrition in the same client app, and charges at least $79/mo for 1:1 work. Worth knowing going in: Motus's coach platform is small and early, and it costs more than TrueCoach at small roster sizes. The case for Motus today is the automation, not price.
Motus Studio is $149/month plus a 15% platform fee on client payments processed through Motus, with unlimited clients. Coaching you bill outside Motus is not touched. You set your own client prices above a minimum: $79/mo for a 1:1 client and $39.99/mo for a Membership client. Worked example: 20 clients on 1:1 at $79/mo bring in $1,580/mo; Motus takes $149/mo plus 15% of that ($237), so about $386/mo in total.
TrueCoach charges a flat monthly price by active-client count: $26.34/mo for up to 5, $57.99/mo for up to 20, $136.99/mo for up to 50, with custom pricing for large rosters. Its pricing page describes Stripe payments as free and mentions no transaction fee. As of September 2026, per truecoach.co/pricing.
Bottom line: At every roster size we can model, TrueCoach costs less. The case for Motus is hours returned — programming you no longer write by hand — not a lower bill.
For the programming and delivery loop, yes — clients get their sessions, log them, message you (on 1:1), and you see compliance. What it does not replace is TrueCoach's maturity: fewer integrations, a smaller feature surface, and a shorter track record. Motus replaces the part of TrueCoach you use every day and not every part you rely on occasionally, so check the occasional ones before you move.
Not in bulk, and you should plan around that. There is no CSV import and no migration tool today — you invite each client by email from the coach dashboard, they set up their own account, and their history does not come with them. For a roster of five that is an evening; for fifty it is a real project, and it is the single biggest practical reason to stay put.
Only for one reason: you want the programming generated and progressed for you from your own methodology instead of building every block yourself, with nutrition in the same product. If you are leaving TrueCoach over price, Motus is the wrong move — at 20 clients TrueCoach is $57.99/mo flat and Motus is $149/mo plus 15% of payments processed through it. Motus is also smaller and newer. It is a better alternative on time and a worse one on cost.
No. 20 clients on 1:1 at $79/mo bring in $1,580/mo; Motus takes $149/mo plus 15% of that ($237), so about $386/mo in total. TrueCoach's Standard plan covers 20 clients for $57.99/mo. Motus is the more expensive product and the case for it is the automation, not the price.
Not an App Store app under your own name — Motus does not offer that. What you get is a public coach page at motusprogram.com/c/yourname with your logo and your plans, where clients sign up and pay you directly through Stripe. Inside the Motus app they see your name, your logo and your methodology on their program. If a fully white-label app listed under your brand is a hard requirement, Motus is the wrong tool; some competitors sell one as an add-on.
Its pricing page lists no AI programming feature — TrueCoach is a delivery, messaging, and compliance-tracking platform and the coach designs the programs. Motus generates each client’s program from the coach’s methodology, which is the core difference between the two.
Yes. Setup is self-serve — no application and no waiting list: you set your studio up at motusprogram.com/coach/onboard and your public page opens once Stripe has verified your identity. Studio ($149/month plus a 15% platform fee) is the only plan. Unlike TrueCoach there is no free trial.
TrueCoach's own pricing page describes payments as free via built-in Stripe integration and doesn't mention a transaction fee. We saw a secondary claim of a 5% fee elsewhere that we could not verify against TrueCoach's own site — confirm directly with TrueCoach before relying on either figure.
Studio is $149/month plus a 15% platform fee on client payments processed through Motus. Setup is self-serve — no application, no waiting list.
See the Motus coach platformSee also: Motus vs. Trainerize, Motus vs. Everfit, Motus vs. Kajabi & Stan Store, Motus vs. TrainingPeaks · How the Motus coach platform works