Written by the Motus team — we build Motus, so read it knowing that. We have tried to be straight about where Kajabi & Stan Store is genuinely the better choice, including on price. Pricing and features checked 2026-09-22; both platforms change these without much notice, so verify anything that matters to your decision at Kajabi & Stan Store’s own site and Stan Store’s before you buy.
Kajabi and Stan Store are creator storefronts: you sell digital products, courses, memberships and coaching calls to your audience, and they handle the checkout, pages and email. Neither writes training programs — a fitness creator selling on them usually sells a program they wrote once, as a PDF, spreadsheet or course. Motus does something different: your followers subscribe to you, and each one gets a program generated from your training method and adapted to how they are training, inside an app with your name and logo, with nutrition logging included. Choose Kajabi or Stan Store to sell one-off products, courses and calls. Choose Motus if you want to turn a static program into an ongoing, individualized subscription — and accept that Motus sells nothing else.
Motus is not a storefront, so for most creators it is not a replacement — it is the wrong move if you sell PDFs, ebooks, courses, merch, or one-off calls, because Motus cannot sell any of those. It is also not cheap: $149/mo plus 15% of subscriptions processed through it, and your followers must pay at least $39.99/mo. The reason a creator would add Motus is the gap those storefronts leave: a follower who buys your 12-week PDF gets the same program as everyone else and nothing happens when they miss a week. On Motus they subscribe to you and get a program generated from your method that adjusts to them, in an app with your name on it. Most creators who try it would keep their storefront or link-in-bio and add a link to their Motus coach page.
| Motus | Kajabi & Stan Store | |
|---|---|---|
| Best for | Fitness creators who want to sell an ongoing, individualized training subscription built on their method | Creators selling digital products, courses, memberships, community and calls from one storefront |
| What you can sell | Recurring coaching only: a Membership plan (from $39.99/mo) and 1:1 coaching (from $79/mo). No one-off products, PDFs or courses. | Digital downloads, courses, memberships, community, coaching calls and more. |
| Price | Studio: $149/month plus a 15% platform fee on client payments processed through Motus — both, not the greater of the two. Unlimited clients. Studio is the only plan. No free trial. | Kajabi: Basic $179/mo ($143/mo annually), Growth $249/mo ($199 annually), Pro $499/mo ($399 annually), plus payment processing, as of September 2026 per kajabi.com/pricing. Stan Store: check stan.store for current plans — we could not confirm their pricing page when we checked. |
| Who writes the program | You set your method once; Motus generates each follower’s program from it and adjusts it to their logging and recovery. | You do, once. Every buyer gets the same file or course. |
| Workout tracking and nutrition | Built in — clients log sessions and meals (photo/barcode, AI macro estimates) in the app. | Not a training app; tracking lives in whatever the buyer uses. |
| Your own app | No. Followers use the Motus app, which shows your name, logo and method. | Kajabi includes a branded customer app on its Pro plan, per its pricing page. |
| Email, pages, community | A public coach page with your plans; no email marketing, website builder or community. | Core features of both — landing pages and checkout; Kajabi adds email, websites and communities. |
| Platform maturity | Early — small team, few coaches on the platform today. | Established creator platforms used by very large numbers of creators. |
Almost every fitness creator selling to an audience today: anyone selling PDFs, ebooks, courses, calls, community or a low-priced program, or who needs email and landing pages. Stay there.
A creator with an audience that trusts their training method, who wants to sell it as an ongoing subscription at $39.99/mo or more with each follower's program individualized — and who is fine with Motus sitting alongside their storefront, not replacing it.
Motus Studio is $149/month plus a 15% platform fee on subscriptions processed through Motus. Your followers pay you at least $39.99/mo for Membership or $79/mo for 1:1. At 40 members paying $39.99/mo, that is roughly $1,600/mo in, with $149/mo plus 15% of it going to Motus.
Kajabi lists Basic at $179/mo, Growth at $249/mo and Pro at $499/mo (lower if billed annually), with payment processing fees on top and a one-month free trial, as of September 2026 per kajabi.com/pricing. Stan Store publishes its own plans at stan.store; we are not quoting them because we could not confirm the page.
Bottom line: These are different purchases. A storefront sells anything once; Motus sells one thing — an ongoing, individualized training subscription — with a minimum price. Many creators would pay for both.
Not as a replacement. Motus cannot sell PDFs, courses, calls or merch and has no email or website tools, so if that is your business, stay. It is a good addition if you want to sell an ongoing training subscription where each follower's program is generated from your method and adapts to them — at $149/month plus a 15% platform fee on subscriptions processed through Motus, with a $39.99/mo minimum per member.
Only if your whole business is one recurring training subscription. Motus has no digital downloads, courses, community, email marketing or website builder. Most creators should keep their storefront and link to their Motus coach page from it.
You do not move them in bulk. There is no CSV import and no migration tool today — you invite each client by email from the coach dashboard, they set up their own account, and their history does not come with them. Share your coach page link with past buyers and let those who want the subscription join.
Not an App Store app under your own name — Motus does not offer that. What you get is a public coach page at motusprogram.com/c/yourname with your logo and your plans, where clients sign up and pay you directly through Stripe. Inside the Motus app they see your name, your logo and your methodology on their program. If a fully white-label app listed under your brand is a hard requirement, Motus is the wrong tool; some competitors sell one as an add-on.
You write the method, not each program. You set how you train people — emphasis, intensity split, deload rhythm — and adjust it in plain language; Motus generates each follower’s program from it. You can review a sample program before anyone subscribes.
Studio is $149/month plus a 15% platform fee on client payments processed through Motus. Setup is self-serve — no application, no waiting list.
See the Motus coach platformSee also: Motus vs. TrueCoach, Motus vs. Trainerize, Motus vs. Everfit, Motus vs. TrainingPeaks · How the Motus coach platform works