Coach Platform Agreement

Version v4 — Drafted August 19, 2026 · Revised August 30, 2026

This Agreement is between BearDuckHornEmpire LLC, doing business as Motus ("Motus"), and you, the coach. You accept it by checking the acceptance box in coach onboarding; Motus records the version, timestamp, and network address of your acceptance. It sits alongside the Motus Terms of Service and Privacy Policy — where they conflict on coach-specific matters, this Agreement wins.

1. What Motus Is (and Isn't)

Motus is a software platform. You are the service provider; your clients are your clients. You own the client relationship: you set your price (above the floor in Section 2), you decide the programming, you are the professional delivering the coaching. Motus provides the tooling — program delivery, AI assistance, billing, analytics, and the apps your clients use.

Motus does not provide medical, nutritional, or psychological advice; does not independently verify your credentials beyond what you supply; does not guarantee outcomes; and is not a substitute for licensed medical care. You and Motus are independent contractors — nothing here creates employment, agency, partnership, or franchise.

2. Plans and Fees

2.1 Studio plan

Studio is the only plan Motus currently offers to new coaches.

  • $149/month platform subscription, billed to you by Motus.
  • 15% platform fee on each client payment processed through Motus. These are separate charges, not alternatives: you pay the $149 in addition to the 15%, not the greater of the two.
  • Unlimited clients.
  • Your logo and accent color inside the Motus app.

The platform fee applies only to payments processed through Motus. Coaching you bill outside the platform is yours in full and Motus takes no share of it.

2.2 Client plans and price floors

You set what your clients pay. There are two client types, each with a minimum price, enforced at the database level:

  • Membership — app access, your programming, group content and templated check-ins. No direct 1:1 messaging and no hand-tuned programming. Floor: $39.99/month.
  • 1:1 coaching — everything in Membership plus a direct thread with you, personalized program adjustments and individual check-ins. Floor: $79/month.

Motus may agree a lower floor with an individual coach in writing. Where it has, that agreement governs for that coach.

2.3 Signature (white-label app)

Signature — a dedicated iOS app under your own brand, published on the App Store — is not currently offered to new coaches and has no published price. Where Motus has already agreed a Signature build with you, that separate written agreement sets the build fee, the monthly fee and the minimum term, and it sits on top of Studio: your Studio subscription and platform fee continue to apply. Sections 5 and 7 below describe how brand rights and cancellation work for an existing Signature build.

2.4 Fee changes

Motus may change plan pricing and platform fees prospectively only, with at least 30 days' notice by email and the coach dashboard. No plan rate is locked for the life of an account. A change to the platform fee takes effect for you when you accept the version of the agreement that states it; until then the fee stated in the version you accepted is the fee Motus charges. Where Motus has agreed specific terms with you in writing — a negotiated rate, a price floor exception — those terms govern for their stated duration.

3. Payments and Payouts

3.1 Stripe Connect

To get paid, you must complete Stripe Express onboarding and maintain a Stripe connected account — a direct contract between you and Stripe (the Stripe Connected Account Agreement). Stripe, not Motus, collects and stores your tax ID, government ID, and bank details.

3.2 How the money flows

Client payments are processed as Stripe destination charges: the client pays through Motus's Stripe platform, the platform fee is deducted, and the remainder is transferred to your connected account. Motus absorbs Stripe's processing fee — it is charged to the Motus platform account, not to your share. On a $99/month client at the Studio 15% rate, you receive $84.15.

You are the settlement merchant: your statement descriptor (not Motus's) appears on your clients' card statements, and merchant-of-record responsibilities — most notably sales tax on your coaching revenue — sit with you.

3.3 Payouts, taxes, refunds

Payout timing from your Stripe balance to your bank is owned by Stripe on its standard schedule; Motus cannot expedite or delay it. You are responsible for your own taxes; Stripe issues Form 1099-K directly where thresholds are met. Client refunds processed under the published refund policy are debited proportionally from both the platform fee and your share; chargebacks are debited from your connected account per Stripe's rules, and sustained excessive chargebacks (over 1% of volume in a rolling 90 days) can trigger remediation or suspension.

4. Your Clients

  • Clients join you through your /c/{handle} page or your invite flow, and can cancel, switch coach, or move to Motus Direct at any time.
  • You choose the trial length offered to your clients (0, 7, 14, or 30 days) and the cancellation policy shown at checkout.
  • You own the client relationship and your client list; if you leave Motus, you can export your roster and methodology.
  • You may not route existing Motus-originated clients off-platform to dodge the platform fee. Clients you acquired and serve outside Motus are none of our business.

5. Data

Clients own their personal data. Motus processes client data as the platform operator under the Motus Privacy Policy. You get access to what you need to coach your clients — training history, workout and meal logs, recovery metrics, check-ins, and notes. Client data includes sensitive health information; you agree to use it only to deliver coaching to that client, never to download, sell, share, or repurpose it without the client's explicit written consent, to keep your devices reasonably secure, and to tell Motus promptly if you believe client data was exposed.

The AI features send relevant data (client metrics, chat text, meal photos, bloodwork documents, your methodology and voice templates) to a third-party AI provider (currently Anthropic) solely to provide those features; clients are asked for consent before AI features process their data.

6. AI Features and Your Professional Responsibility

  • AI is assistive, not authoritative. AI-generated programs, adjustments, chat responses, meal photo analyses, and bloodwork summaries are drafting and analysis tools — not medical advice, diagnosis, or treatment — and Motus does not warrant their accuracy.
  • The AI speaks in your voice, under your brand. It is configured from your methodology and voice templates and is presented to clients as part of your coaching. You review, and remain professionally responsible for, the guidance delivered under your name — whether you typed it or the AI generated it from your configuration.
  • You are the review layer. Configure your methodology in good faith, review AI output as the platform surfaces it, and correct anything inconsistent with your professional judgment.
  • Safety guardrails (against injurious programming or hazardous supplement recommendations) may not be circumvented via methodology tuning.
  • Bloodwork parsing is informational — it organizes values from uploaded documents; it does not interpret labs clinically.

7. Coach Conduct

You agree to truthfully represent your credentials and experience; stay inside your professional scope of practice (no medical, diagnostic, or treatment claims unless licensed and lawful); not promise specific outcomes; treat clients respectfully and lawfully; and not misuse the platform (no fraud, harassment, discrimination, reverse engineering, or account transfers without consent). Misrepresentation of credentials is grounds for immediate termination.

8. Intellectual Property and White-Label

You own your coach content (methodology, voice templates, branding, videos). You grant Motus a worldwide, royalty-free, non-exclusive license to host, process, and display it solely to operate the platform and deliver your coaching — including using it as input to the AI features on your behalf. The license ends with your account, except as needed for legal compliance, disputes, or client wind-down. Motus owns the platform: apps, code, models and prompts, design system, and aggregate de-identified analytics.

For a Signature build, you license your brand to Motus solely so we can build, submit, update, and maintain your white-label app; you warrant you own those rights. The App Store listing and Apple Developer account are yours; the app's underlying code and platform IP remain Motus's. If Signature ends, the brand license ends with it; the code does not transfer.

9. Coach Content You Upload (Demos and Media)

This section covers the exercise demo videos and other media you add from your coaching dashboard — your own footage, or links to media you have licensed.

9.1 You own it. Motus does not.

Every video, image or audio file you upload, and every link you add to media hosted elsewhere, is yours. Motus claims no ownership of it, acquires no copyright in it, and will not sell it, license it to anyone else, use it to train models, or show it to any coach's clients but yours.

You grant Motus a limited, non-exclusive, revocable, royalty-free licence to store, host, transcode, cache and display that content, solely to run the platform and show it to your own clients inside the service, and solely for as long as you keep it there. That covers the technical steps needed to get a video onto a phone — copying it between servers, making thumbnails and smaller versions, serving it through a content delivery network. It covers nothing else, and it ends when you remove the content or your account ends.

9.2 You are responsible for it, and you warrant you hold the rights

You are solely responsible for the content you add, and you warrant that you hold every right needed to show it to your clients. That specifically includes:

  • the copyright in the footage — because you created it, or because you hold a licence that permits this use;
  • any music in the video. A commercial soundtrack you did not license is the most common way a demo video infringes. Silence, or music you have licensed for this use, is the safe choice;
  • any third-party footage you included or edited in;
  • the likeness and consent of every person shown — clients, staff, models, bystanders — and, where a minor appears, the consent of their parent or guardian;
  • where you rely on a licence from a stock or exercise-media library, compliance with that library's own terms, and in particular that your licence actually permits client-facing display inside an app. Many library licences cover internal or editorial use only, and do not. Read yours.

Each time you add content, Motus asks you to state whether it is your own or licensed and, where it is licensed, which licence you hold. Motus records that statement, when you made it, and the version of this agreement then in force. A false statement there is a breach of this agreement.

9.3 Motus does not pre-screen, and can take content down

Motus does not review, verify, approve or endorse your content before your clients see it. Motus hosting it is not a representation that you hold the rights to it or that it is safe for any client.

Motus may remove or disable specific content — and will tell you which and why — on a credible complaint that it infringes someone's rights or endangers a client, on a breach of this agreement or the law, or where Motus is legally required to. Where practical you get notice and a chance to respond or supply your licence first. Where Motus disables content rather than deleting it, the record of what you uploaded and what you attested to is kept, so you can answer the complaint.

Notice and takedown. Anyone who believes content here infringes their rights may write to legal@motusprogram.com with the content complained of and where it appears, the work they say it infringes, their contact details, a statement that they hold the rights or act for the rights holder, and a statement that the complaint is made in good faith. Motus acknowledges, investigates, and where appropriate disables the content and tells the coach who supplied it. If you believe your content was disabled in error, reply to the same address with your licence or other evidence and Motus will reinstate content it is satisfied was wrongly removed.

Repeat infringers. A coach who is the subject of repeated credible infringement complaints is warned, and on continued complaints Motus may suspend your ability to add content or terminate your account for cause under section 11. Motus keeps a record of complaints received and action taken.

9.4 Demos are your instruction, not Motus's advice

Exercise demonstrations, and any cues or notes you attach to them, are instructional content supplied by you, the coach — not medical, physiotherapeutic or diagnostic advice from Motus, and not reviewed by Motus for safety or suitability for any individual client. Section 6's allocation of professional responsibility applies here exactly as it does to programming.

You will indemnify and defend Motus against third-party claims arising from content you upload or link, on the terms of section 13 — including copyright or trademark claims, claims about music or third-party footage, claims by someone appearing in a video, claims by a licensor that your use exceeded your licence, and claims of injury arising from a movement your content demonstrates.

9.5 If you leave

For 60 days after your account ends you can export your uploaded media from the dashboard, alongside the roster and methodology export in section 11. You can delete any of it at any time. Motus deletes your uploaded media from live systems within 30 days of the later of your account ending or your request, and from routine backups within a further 90 days — except anything Motus must keep for legal compliance or a live dispute, which stays out of service where no client sees it.

10. Beta and TestFlight

Parts of the platform (including white-label builds before App Store approval) may be delivered via TestFlight or flagged as beta. Beta features can change, break, or disappear; TestFlight builds are governed by Apple's terms and expire on Apple's schedule. Don't build client commitments on a beta-only feature without a fallback.

11. Term, Termination, and What Happens After

  • You can leave anytime via support or the dashboard. Signature's 12-month minimum term survives an ordinary cancellation of the add-on.
  • Motus can suspend or terminate for cause (breach, fraud, credential misrepresentation, lapsed payment beyond 14 days, excessive chargebacks, conduct endangering clients), with notice and a chance to cure where practical — or without cause on 90 days' notice.
  • Active clients get an orderly wind-down: notification, no silent renewal into a coach-less state, and an offered move to Motus Direct or another coach.
  • You retain read-only dashboard access for 60 days after termination to export your client roster, methodology, and earnings history.
  • Payouts already in your Stripe account stay yours (absent fraud/chargebacks); accrued fees owed to Motus remain owed.

12. Disclaimers and Limitation of Liability

THE PLATFORM (INCLUDING ALL AI FEATURES) IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND. To the maximum extent permitted by law, Motus's total cumulative liability to you is limited to the greater of (a) the platform fees Motus collected from your channel in the 12 months before the event giving rise to the claim, or (b) $500. Motus is not liable for indirect, incidental, special, consequential, or punitive damages, lost profits, lost data, or reputational harm. These limits don't apply where the law says they can't.

13. Indemnification

You will indemnify and defend Motus against third-party claims arising from your coaching services and content (including claims that guidance delivered under your name — human- or AI-drafted — harmed a client), misrepresented credentials, your breach of this Agreement, your violation of law or third-party rights (including brand rights licensed for Signature), and your tax obligations.

14. Disputes and General

This Agreement is governed by the laws of the Commonwealth of Virginia, United States. Both sides agree to attempt good-faith resolution for 30 days before filing; disputes are then resolved in the state or federal courts located in Virginia. Changes to this Agreement are prospective only, with 30 days' notice for material changes; new versions get a new version number and re-acceptance where required.

15. Contact

Questions about this Agreement or your coach account:

legal@motusprogram.com